"Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online ..."

Omar Besbes et al. (2019)

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DOI: 10.1145/3308558.3313731

access: closed

type: Conference or Workshop Paper

metadata version: 2019-05-16

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Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar, Raghav Singal:
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. WWW 2019: 1713-1723

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