"The Impact of Positive Electronic Word-of-Mouth on Consumer Online ..."

Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani (2009)

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DOI: 10.1007/978-3-642-04754-1_51

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani:
The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. WSKS (1) 2009: 501-510

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