"Estimating ad group performance in sponsored search."

Dawei Yin et al. (2014)

> Home

Details and statistics

DOI: 10.1145/2556195.2556257

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/wsdm/YinCS014
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/wsdm/YinCS014
Dawei Yin, Bin Cao, Jian-Tao Sun, Brian D. Davison:
Estimating ad group performance in sponsored search. WSDM 2014: 143-152

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.