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"CausalMMM: Learning Causal Structure for Marketing Mix Modeling."
Chang Gong et al. (2024)
- Chang Gong, Di Yao, Lei Zhang, Sheng Chen, Wenbin Li, Yueyang Su, Jingping Bi:
CausalMMM: Learning Causal Structure for Marketing Mix Modeling. WSDM 2024: 238-246
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