"Integrating Online and Offline Distribution Strategies - A Portuguese Case ..."

Ana Santos et al. (2023)

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DOI: 10.1007/978-3-031-45651-0_8

access: closed

type: Conference or Workshop Paper

metadata version: 2024-04-01

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Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca:
Integrating Online and Offline Distribution Strategies - A Portuguese Case Study. WorldCIST (4) 2023: 71-80

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