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"Integrating Online and Offline Distribution Strategies - A Portuguese Case ..."
Ana Santos et al. (2023)
- Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca:
Integrating Online and Offline Distribution Strategies - A Portuguese Case Study. WorldCIST (4) 2023: 71-80
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