"Big Data Analytics and Strategic Marketing Capabilities: Impact on Firm ..."

Omar Anfer, Samuel Fosso Wamba (2019)

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DOI: 10.1007/978-3-030-16184-2_60

access: closed

type: Conference or Workshop Paper

metadata version: 2021-11-30

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Omar Anfer, Samuel Fosso Wamba:
Big Data Analytics and Strategic Marketing Capabilities: Impact on Firm Performance - Research in Progress. WorldCIST (2) 2019: 633-640

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