"Subject Line Personalization Techniques and Their Influence in the E-Mail ..."

Joana Almeida, Beatriz Casais (2022)

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DOI: 10.1007/978-3-031-04829-6_48

access: closed

type: Conference or Workshop Paper

metadata version: 2022-05-18

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Joana Almeida, Beatriz Casais:
Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate. WorldCIST (3) 2022: 532-540

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