"The Strategy Implementation of Account-Based Marketing (ABM) - The Stratio ..."

Mandalena Abreu, Bárbara Jordão (2024)

> Home

Details and statistics

DOI: 10.1007/978-3-031-60221-4_8

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-16

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/worldcist/AbreuJ24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/worldcist/AbreuJ24
Mandalena Abreu, Bárbara Jordão:
The Strategy Implementation of Account-Based Marketing (ABM) - The Stratio Case. WorldCIST (3) 2024: 79-88

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.