"Measuring Social CRM Performance: A Preliminary Measurement Model."

Torben Küpper et al. (2015)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2020-03-12

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  dblp key:
  - conf/wirtschaftsinformatik/KupperEJLWW15
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  persistent URL:
  - https://dblp.org/rec/conf/wirtschaftsinformatik/KupperEJLWW15
Torben Küpper, Torsten Eymann, Reinhard Jung, Tobias Lehmkuhl, Sebastian Walther, Alexander Wieneke:
Measuring Social CRM Performance: A Preliminary Measurement Model. Wirtschaftsinformatik 2015: 887-901

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