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"CRM Actions and Processes - Goal-oriented Design based on Relationship Values."
Bernd Heinrich, Gregor Zellner, Susanne Leist (2009)
- Bernd Heinrich, Gregor Zellner, Susanne Leist:
CRM Actions and Processes - Goal-oriented Design based on Relationship Values. Wirtschaftsinformatik (2) 2009: 177-182
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