"Allokation und Bepreisung kontextbezogener Kundenkontakte im Mobile ..."

Andreas Albers (2007)

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type: Conference or Workshop Paper

metadata version: 2012-02-27

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Andreas Albers:
Allokation und Bepreisung kontextbezogener Kundenkontakte im Mobile Marketing - Rahmenbedingungen für Einsatz und Gestaltung von multi-attributiven Auktionen. Wirtschaftsinformatik (1) 2007: 255-272

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