"Factors Influencing Online Group Buying in Taiwan: An Empirical Study ..."

Chih-Ching Hung et al. (2018)

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DOI: 10.1007/978-3-030-06158-6_26

access: closed

type: Conference or Workshop Paper

metadata version: 2019-01-21

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Chih-Ching Hung, Nai-Chang Cheng, Shang-En Yu, Hong-Tsu Young:
Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework. WICON 2018: 254-262

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