"Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage ..."

Marc Egger, Gloria Volkmann, Detlef Schoder (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-05-03

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Marc Egger, Gloria Volkmann, Detlef Schoder:
Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte. Wirtschaftsinformatik 2017

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