"Investigating the Impact of Cultural Tourism NFTs' Perceived Value and ..."

Yuchen Zhao, Yihong Zhan (2024)

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DOI: 10.1007/978-3-031-60260-3_3

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-24

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Yuchen Zhao, Yihong Zhan:
Investigating the Impact of Cultural Tourism NFTs' Perceived Value and Experiential Evaluation on WOM of a Tourism Destination: A Generational Difference Moderation Approach. WHICEB (2) 2024: 25-36

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