"Impacts of Psychological Distance-based Sales Promotion on Online ..."

Liyi Zhang, Shan Huang, Qihua Liu (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-12

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Liyi Zhang, Shan Huang, Qihua Liu:
Impacts of Psychological Distance-based Sales Promotion on Online Purchasing Behaviors under Different Involvement. WHICEB 2018: 69

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