"Narcissistic Consumers' Response to Self-focused Appeal Online ..."

Cheng-Yue Yin, Nan Bi, Ying Wan (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-09

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Cheng-Yue Yin, Nan Bi, Ying Wan:
Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y. WHICEB 2016: 39

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