"The Effect of E-WOM Presentation Order on Consumer Attitude: The ..."

Hanchi Ye, Siqin Liu, Jie Gong (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-02

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Hanchi Ye, Siqin Liu, Jie Gong:
The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources. WHICEB 2014: 92

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