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"An Empirical Investigation of Consumers' Switching Intention from ..."
Xinyu Yao et al. (2024)
- Xinyu Yao, Chen Tao, Yi Cui, Jie Li:
An Empirical Investigation of Consumers' Switching Intention from Traditional E-commerce to Short Video E-commerce from the Perspective of Information Processing. WHICEB (2) 2024: 313-325
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