"Research on Spillover Effect of Paid Search Advertising Channels."

Chaofan Yang, Li Li, Ruibo Yao (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-10-24

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Chaofan Yang, Li Li, Ruibo Yao:
Research on Spillover Effect of Paid Search Advertising Channels. WHICEB 2018: 29

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