"Boosting Sales for Agricultural Products Through Live Streaming: The Role ..."

Nan Wang, Gong Chen, Xiabing Zheng (2024)

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DOI: 10.1007/978-3-031-60324-2_15

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-25

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Nan Wang, Gong Chen, Xiabing Zheng:
Boosting Sales for Agricultural Products Through Live Streaming: The Role of Product Distance, Scene Type and Streamer Type. WHICEB (3) 2024: 178-188

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