"The Influence of Opinion Leader Characteristics on Consumers' Purchase ..."

Ping Wang, Wen Chen (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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  - conf/whiceb/WangC22
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  - https://dblp.org/rec/conf/whiceb/WangC22
Ping Wang, Wen Chen:
The Influence of Opinion Leader Characteristics on Consumers' Purchase Intention in a Mobile E-commerce Webcast Context. WHICEB 2022: 12

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