"Research on Influencing Factors of O2O Consumption Behavior in Community ..."

Jiangping Wan, Jing Zhang, Jinxu Ou (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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  - conf/whiceb/WanZO22
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Jiangping Wan, Jing Zhang, Jinxu Ou:
Research on Influencing Factors of O2O Consumption Behavior in Community Group Purchase Based on Interpretative Structural Model. WHICEB 2022: 48

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