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"The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' ..."

Yang Tong, Yajing Diao, Bingxue Liu (2024)

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DOI: 10.1007/978-3-031-60264-1_23

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-24

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  dblp key:
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Yang Tong, Yajing Diao, Bingxue Liu:
The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' Purchase Intention-The Mediating Role of Sense of Trust. WHICEB (1) 2024: 265-276

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