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"Country Image, e-WOM and Purchase Intention of Korean Products in China - ..."
Dekui Li et al. (2014)
- Dekui Li, Jinlong Zhang, Zhehui Xiao, Xiang Wu:
Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example. WHICEB 2014: 56
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