"Cultural and review characteristics in the formation of trust in online ..."

Christopher P. Furner, Pradeep Racherla, Zhen Zhu (2013)

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type: Conference or Workshop Paper

metadata version: 2024-08-15

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Christopher P. Furner, Pradeep Racherla, Zhen Zhu:
Cultural and review characteristics in the formation of trust in online product reviews: A multinational investigation. WHICEB 2013: 90

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