"The Impact of Live Broadcast Content Inconsistency on Consumer Forgiveness ..."

Zhao Chao, Yuqing Qi (2024)

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DOI: 10.1007/978-3-031-60260-3_18

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-24

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Zhao Chao, Yuqing Qi:
The Impact of Live Broadcast Content Inconsistency on Consumer Forgiveness Behavior. WHICEB (2) 2024: 213-224

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