"Exploring the Effects of Internet Memes in Social Media Marketing through ..."

Xue Yang, Takaki Hayashi (2021)

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DOI: 10.1109/CBI52690.2021.10060

access: closed

type: Conference or Workshop Paper

metadata version: 2021-11-23

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Xue Yang, Takaki Hayashi:
Exploring the Effects of Internet Memes in Social Media Marketing through A/B Testing. CBI (2) 2021: 97-106

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