"Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for ..."

Markus Heuchert (2019)

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DOI: 10.1109/CBI.2019.00068

access: closed

type: Conference or Workshop Paper

metadata version: 2019-08-27

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Markus Heuchert:
Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation. CBI (1) 2019: 531-540

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