"Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data."

W. Scott Spangler, Larry Proctor, Ying Chen (2008)

> Home

Details and statistics

DOI: 10.1109/WIIAT.2008.117

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

- view
  authority control:
- export record
  dblp key:
  - conf/webi/SpanglerPC08
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/webi/SpanglerPC08
W. Scott Spangler, Larry Proctor, Ying Chen:
Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data. Web Intelligence 2008: 258-264

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.