"The Cannibalization Effects of New Product Preannouncement and Launch on ..."

Dan Ke, Heci Zhang, Yanbin Tu (2016)

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DOI: 10.1007/978-3-319-69644-7_8

access: closed

type: Conference or Workshop Paper

metadata version: 2017-11-20

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Dan Ke, Heci Zhang, Yanbin Tu:
The Cannibalization Effects of New Product Preannouncement and Launch on the C2C Marketplace. WEB 2016: 84-94

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