"The Impact of Dark Side Personality on Consumer Online Brand Defending: A ..."

Chen-Chia Huang, Cheuk Hang Au (2023)

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DOI: 10.1007/978-3-031-74437-2_11

access: closed

type: Conference or Workshop Paper

metadata version: 2024-12-22

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Chen-Chia Huang, Cheuk Hang Au:
The Impact of Dark Side Personality on Consumer Online Brand Defending: A Study on Apple vs Android. WEB 2023: 139-148

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