"Exploring the Impact of Chat GPT and Critical Thinking on Consumer ..."

Anup Kumar, Parijat Upadhyay (2022)

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DOI: 10.1007/978-3-031-50188-3_3

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-05

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Anup Kumar, Parijat Upadhyay:
Exploring the Impact of Chat GPT and Critical Thinking on Consumer Engagement in Cognitive Marketing: An Empirical Study with Early Adopters. TDIT (1) 2022: 24-32

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