"From Screens to Shopping Carts: Unravelling the Impact of Digital ..."

Munsifa Hoor et al. (2022)

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DOI: 10.1007/978-3-031-50204-0_16

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-30

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  - conf/tdit/HoorSIC22
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Munsifa Hoor, Prabhjot Singh, P. Vigneswara Ilavarasan, Yash Chawla:
From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions. TDIT (3) 2022: 190-201

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