"Using a Marketing and Product Plan as a Key Driver for Product Line Asset ..."

Kyo Chul Kang et al. (2002)

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DOI: 10.1007/3-540-45652-X_23

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Kyo Chul Kang, Patrick Donohoe, Eunman Koh, Jaejoon Lee, Kwanwoo Lee:
Using a Marketing and Product Plan as a Key Driver for Product Line Asset Development. SPLC 2002: 366-382

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