"Research on basic forms and distribution of relationship benefits in ..."

Ke-ji Wang, Ming-li Zhang, Qing-min Kong (2014)

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DOI: 10.1109/SOLI.2014.6960701

access: closed

type: Conference or Workshop Paper

metadata version: 2021-11-25

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Ke-ji Wang, Ming-li Zhang, Qing-min Kong:
Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds. SOLI 2014: 102-107

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