"Promotional Allocation Problem for a Multi Generational Product in ..."

P. C. Jha, Anshu Gupta, Yogender Singh (2011)

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DOI: 10.1007/978-81-322-0487-9_89

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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P. C. Jha, Anshu Gupta, Yogender Singh:
Promotional Allocation Problem for a Multi Generational Product in Segmented Market. SocProS (1) 2011: 957-970

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