"Optimal Advertisement Planning for Multi Products Incorporating Segment ..."

Sugandha Aggarwal, Remica Aggarwal, P. C. Jha (2012)

> Home

Details and statistics

DOI: 10.1007/978-81-322-1602-5_140

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-15

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/socpros/AggarwalAJ12
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/socpros/AggarwalAJ12
Sugandha Aggarwal, Remica Aggarwal, P. C. Jha:
Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias. SocProS 2012: 1351-1368

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.