"Social Network Marketing: A Segmentation Approach to Understanding ..."

Donna Smith et al. (2016)

> Home

Details and statistics

DOI: 10.1145/2930971.2930992

access: closed

type: Conference or Workshop Paper

metadata version: 2019-01-01

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/smsociety/SmithHAH16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/smsociety/SmithHAH16
Donna Smith, Ángel Hernández-García, Ángel Francisco Agudo-Peregrina, Joseph F. Hair Jr.:
Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention. SMSociety 2016: 20:1-20:10

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.