"Revenue models for demand side platforms in real time bidding advertising."

Rui Qin et al. (2017)

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DOI: 10.1109/SMC.2017.8122644

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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Rui Qin, Xiaochun Ni, Yong Yuan, Juanjuan Li, Fei-Yue Wang:
Revenue models for demand side platforms in real time bidding advertising. SMC 2017: 438-443

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