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"Neural Decoding of Brand Perception and Preferences: Understanding ..."
Tuna Çakar et al. (2024)
- Tuna Çakar, Yener Girisken, Esin Tuna, Gözde Filiz, Yassine Drias:
Neural Decoding of Brand Perception and Preferences: Understanding Consumer Behavior through fNIRS and Machine Learning. SIU 2024: 1-4
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