"Happiness as a Goal How do Generation Z Students, the Marketing ..."

Katalin Jäckel, Mónika Garai-Fodor (2023)

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DOI: 10.1109/SISY60376.2023.10417878

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-24

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Katalin Jäckel, Mónika Garai-Fodor:
Happiness as a Goal How do Generation Z Students, the Marketing Professionals of the Future, Think? SISY 2023: 157-162

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