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"Understanding the Psychological Mechanisms of Impulse Buying in Live ..."
Xiaolin Li et al. (2020)
- Xiaolin Li, You Li, Jiali Cai, Yunzhong Cao, Liangqiang Li:
Understanding the Psychological Mechanisms of Impulse Buying in Live Streaming: A Shopping Motivations Perspective. SimuTools (1) 2020: 811-820
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