"The influence of marketing communications on the dominance of standards."

Najim Argam, Henk Jan de Vries, Ben Bode (2011)

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DOI: 10.1109/SIIT.2011.6083597

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-23

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Najim Argam, Henk Jan de Vries, Ben Bode:
The influence of marketing communications on the dominance of standards. SIIT 2011: 1-12

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