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"GM (1, N) analysis of brand equity on purchase intention of creative products."

Chih-Sung Lai et al. (2015)

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DOI: 10.1109/SII.2015.7405092

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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  dblp key:
  - conf/sii/LaiCGHC15
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  - https://dblp.org/rec/conf/sii/LaiCGHC15
Chih-Sung Lai, Kuei-Chien Chiu, Yingxiang Gao, Hsiu-Wei Hsu, Hsing-Hui Chu:
GM (1, N) analysis of brand equity on purchase intention of creative products. SII 2015: 855-858

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