"Big Data-Driven Marketing: How Machine Learning Outperforms Marketers' ..."

Pål Roe Sundsøy et al. (2014)

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DOI: 10.1007/978-3-319-05579-4_45

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-23

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Pål Roe Sundsøy, Johannes Bjelland, Asif M. Iqbal, Alex Pentland, Yves-Alexandre de Montjoye:
Big Data-Driven Marketing: How Machine Learning Outperforms Marketers' Gut-Feeling. SBP 2014: 367-374

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