"Business Process Management Bridging Marketing and IT: Transformation ..."

Tobias Six et al. (2022)

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DOI: 10.1007/978-3-031-19704-8_6

access: closed

type: Conference or Workshop Paper

metadata version: 2022-12-07

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Tobias Six, Matthias Lederer, Werner Schmidt, Marco Nirschl:
Business Process Management Bridging Marketing and IT: Transformation Model for Customer Journey Maps and BPMN. S-BPM ONE 2022: 95-114

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