"Tackling the Cognitive Processes That Underlie Brands' Assessments Using ..."

José Paulo Marques dos Santos, Luiz Moutinho (2011)

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DOI: 10.1109/PRNI.2011.22

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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José Paulo Marques dos Santos, Luiz Moutinho:
Tackling the Cognitive Processes That Underlie Brands' Assessments Using Artificial Neural Networks and Whole Brain fMRI Acquisitions. PRNI 2011: 9-12

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