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"Identification of B2B Brand Components and Their Performance's Relevance ..."
Tomonori Manabe, Kei Nakagawa, Keigo Hidawa (2020)
- Tomonori Manabe, Kei Nakagawa, Keigo Hidawa:
Identification of B2B Brand Components and Their Performance's Relevance Using a Business Card Exchange Network. PKAW 2020: 152-167
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