"Unconscious persuasion needs goal-striving: the effect of goal activation ..."

Peter A. M. Ruijten, Cees J. H. Midden, Jaap Ham (2011)

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DOI: 10.1145/2467803.2467807

access: closed

type: Conference or Workshop Paper

metadata version: 2023-11-12

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Peter A. M. Ruijten, Cees J. H. Midden, Jaap Ham:
Unconscious persuasion needs goal-striving: the effect of goal activation on the persuasive power of subliminal feedback. PERSUASIVE 2011: 4:1-4:6

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