"Negotiating Creativity amidst Interactive Marketing: Understanding ..."

Bhakti Mehta, Manisha Pathak-Shelat, Arpan Yagnik (2024)

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type: Conference or Workshop Paper

metadata version: 2024-07-26

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Bhakti Mehta, Manisha Pathak-Shelat, Arpan Yagnik:
Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract. PERSUASIVE (Adjunct) 2024: 94

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